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Johor Bahru, 2 September 2025<\/strong> \u2013 In support of cultivating a research-driven innovation ecosystem, the Faculty of Science, Universiti Teknologi Malaysia (UTM)<\/strong> hosted a high-impact Sharing Session titled \u201cHow to Market the Product\u201d<\/strong>, as part of the ongoing Research Month@FS<\/strong> initiatives.<\/p>\n Held at UTM Helixs, C17<\/strong>, the session brought together researchers, postgraduate students, and innovators for an engaging half-day programme focused on practical strategies for commercializing research outputs.<\/p>\n Two accomplished speakers led the session:<\/p>\n \ud83d\udd39 Assoc. Prof. Dr. Liza binti Md. Salleh<\/strong>, founder of GoSwiet\u00ae<\/strong>, shared her entrepreneurial journey in translating scientific research into a commercial wellness product. As an academic and scientist with expertise in bioactive extraction using supercritical CO\u2082 technology<\/strong>, Dr. Liza exemplifies how research can be transformed into viable, consumer-ready innovations. Her product, GoSwiet, is a natural formulation that promotes health and wellness through evidence-based active ingredients.<\/p>\n \ud83d\udd39 Mr. Mohamad Fitri bin Khamis@Subari<\/strong> from the Innovation and Commercialization Centre (ICC), UTM<\/strong>, offered a strategic overview of the commercialization process within UTM, including technology transfer, intellectual property protection, licensing, and market matching. His session emphasized the institutional support available to researchers aiming to bring their innovations to market.<\/p>\n Throughout the session, participants were introduced to real-world strategies, institutional frameworks, and case studies that demonstrated how research impact can extend beyond publications\u2014through commercialization, branding, and consumer engagement.<\/p>\n